How category growth can help your brand

Bake a bigger pie, get a bigger slice. That’s the intention behind a category growth strategy. Sometimes, category growth – which also helps your competitors – is the most effective route to increasing your own sales. If you don’t see the benefit of inviting everyone to the party occasionally you could be missing out and

Price vs value — a conversation over dinner

At a recent dinner party I was overwhelmed by the number of conversations dominated by price. Sounds funny when I put it in this context, but the reality was there seemed to be a chorus of conversation centred around how many items people had recently purchased on price alone. Online, in-store, classifieds, online auctions and