SE… Ohhhh — where to begin a search engine optimisation strategy
Before we get started, let’s first answer the question: how important is search engine optimisation? Well, simply put, very! According to a study conducted by TechJury, a mammoth 93% of online experiences start with a search engine. It’s safe to say then, appearing on platforms like Google and Bing is vitally important if you want
The Instagram market
Since its inception in 2012, Instagram has quickly become the ultimate platform for sharing visual content. Its incredible growth to over one billion users pays testimony to this fact. However, for businesses, it took some time to fully grasp how best to use the social media platform as a marketing tool. The network’s advertising power
5 ways Coronavirus will change the way we work
As each of us adapts to life in lockdown, without particularly realising it, we’ve changed the way we work — perhaps permanently. The first few weeks of life working from home was a scramble full of awkward video conference calls, self-motivation struggles and regular trips to the kitchen. But people are adaptable, and as the
The website switch
Just last year, according to a study by Statista, online shopping was responsible for 9 per cent of Australia’s total retail sales, while 80.8 per cent of people in Australia were shopping online. It was no secret that having an online presence for businesses was pivotal in the market. But now, due to the effects
The beauty of the immersion suite
The property market expansion in Australia has meant developers can no longer define their value through pricing alone. Instead, the customer experience has come to the fore, especially with the emergence of PropTech within the industry. At Metronome, we see the change in the times and, over the past few years, have elevated the market
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
PropTech — what is it and why is it growing?
Technology is all around us and improving all the time. So, it should come as no surprise that, over the past few years, the property industry has become more tech-focussed. Throwback to 2015, ‘PropTech’ was a relatively unknown term, especially for the country’s biggest developers. But as real estate startups began to introduce more technology
Experience makes the difference
We have an expression at metronome – the brand is the experience. Frankly, that’s always been the case as we’ve helped brands scale to success, but it has never been more relevant than it is today. It’s pretty clear that, across a broad mix of categories, brands can no longer define their value through pricing alone. For