Family owned businesses account for 50% of all Australian businesses. Bringing this fact, and the benefits of supporting such businesses, to the attention of the general public was at the core of our recent campaign and website for the not-for-profit organisation, Family Business Australia (FBA).
We travelled the country filming the stories of a range of family businesses in a number of industries, to create the compelling content campaign. To support this we created a search and sign-up campaign website, with search functionality that enables consumers and other businesses to find a family owned business.
The national campaign drives traffic to the site, pushing awareness of FBA to consumers and encouraging potential members to sign up.