Innocent Bystander website

A great wine needs a great online cellar door

When leading Australian winemakers Brown Brothers acquired the innovative Innocent Bystander label, they asked us to give the website a refresh to coincide with the opening of their brand new venue. 

This began with migrating the legacy infrastructure to a modern service provider and security patching for a more stable, secure eCommerce environment. We also tweaked the product management to ensure a seamless purchasing experience. We then implemented Magento content support to align with Brown Brothers messaging, powered the site with a brand new booking engine and ensured the mobile experience was optimised.

We completed the ecosystem with an in-house kiosk and wifi portals to capture newsletter subscribers.

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