Leveraging the global Take the First Sip brand campaign, our work for Sanpellegrino Sparkling Fruit Beverages drove their first concerted multi-channel marketing push in Australia.
Our extensive research to determine local insights and response to the product helped hone creative aimed at driving consumers in-store and increasing purchase of cans over bottles. Executions included print, cinema, out of home and digital including Facebook, Youtube and an Instagram competition.
