Launching Sparkling Fruit Beverages into Australia

San Pellegrino

‘Take the First Sip’ campaign

Leveraging the global Take the First Sip brand campaign, our work for Sanpellegrino Sparkling Fruit Beverages drove their first concerted multi-channel marketing push in Australia.

Our extensive research to determine local insights and response to the product helped hone creative aimed at driving consumers in-store and increasing purchase of cans over bottles. Executions included print, cinema, out of home and digital including Facebook, Youtube and an Instagram competition.

Our partners.