Helping more people buy their first home

Frasers Property

Start Living

For Frasers Property’s new residential offering we created a simple proposition — Stop Renting, Start Living.

Across collateral and digital channels we built a campaign for Start Living around a Pinterest theme, with a photo shoot defined by targeted personas and messaging driven by the tangible incentives to buy instead of rent. Filled with home styling inspiration the brochure wrap creates a sense of unveiling, reinforcing the opportunities owning your own home gives you to create a space that’s truly yours.

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