AFL legend Kevin Sheedy doesn’t trust anyone else but Wilson Storage. And as a genuine Wilson Storage customer, Kevin agreed to star in a content series we created to showcase their friendly, secure storage services.
Understanding that Kevin is always in demand, we wrote a series of ads with no dialogue. This approach allowed us to shoot a number of them in a short space of time.
From recreating Kevin Sheedy’s famous Bombers jacket wave to conjuring up memories of his previous life as a plumber, the ads all reflect one clear message – Wilson Storage is here to securely store the important things… whatever they are. The campaign was launched on the Wilson Storage website, social channels, and via their community sponsor partners.
