Helping luxury travellers find a hidden gem

Working closely with the United Places team, we developed a refined digital platform that balances design and performance. Built on WordPress and integrated with TravelClick, the website offers an intuitive exploration and booking journey, encouraging direct reservations while preserving the brand’s sense of discovery and luxury. Extending the experience beyond the stay, a bespoke Objects Store allows guests to purchase curated pieces from the hotel, continuing their connection with United Places long after departure. Supported by performance-led organic and paid strategies, the platform prioritises direct engagement and bookings, protecting margin while driving sustainable growth.