Turning renovation interest into consultations

Partnership

Smarter Bathroom

Relationship

Since 2016

Partnership Overview

Since 2016, we’ve partnered with Smarter Bathrooms to evolve their digital presence from fragmented microsites and reactive marketing into a unified, scalable growth engine. Over time, we’ve rebuilt the website, delivered high-performing landing pages, and integrated their CRM, ERP, and supporting tools to create a single view of leads and revenue. By consolidating multiple domains into one connected platform, we enabled full-funnel measurement—from advice-guide downloads through to booked consultations.

View website

View our continual improvement journey

ProjectResultYear
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New Website + Systems Integration
Result
Platform & UX Optimised for Paid Performance Strategy
2016
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Localised SEO Strategy + Marketing CRM Integration
Result
↑ Top 10 Keywords; ↑ Booked Consultations MoM; ↑ Lead Quality
2018
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Virtual Consults + Optimised Book a Consult Journey
Result
Lead Funnel Protected through Lockdown; Appointment Module Integrated into Platform
2020
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Performance Attribution + Channel Optimisation
Result
Reduction in Cost Per Lead; Exceeded Performance KPIs MoM
2023
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Continuous optimisation that drives consults

Building on that foundation, we operate a clear, performance-led funnel—educating customers at the top and driving booked consultations at the bottom—anchored to two core monthly KPIs that we continuously track and improve. Through ongoing UX testing, a secure and compliant stack, and constant optimisation of the channel mix, we deliver steady, year-on-year growth, even as market conditions shift.
Continuous optimisation that drives consults

Proven Growth

Booked Consultations
+0%

Booked Consultations

Increase over KPIs - source GA4, last 2 years.

Mobile Leads
+0%

Mobile Leads

Booked Consultations - Year on Year - source GA4.

Top of Funnel Leads
+0%

Top of Funnel Leads

Year on Year - source GA4.

"For over ten years, Metronome has been our trusted technology partner, strengthening our platforms and delivering measurable marketing ROI"
Roy WrightCMO