Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits have changed too. As an agency regularly posting on social media for our clients (and for our own brand), it’s a change we’ve had to pay close attention to and alter our strategy accordingly.
The weird and wonderful world of TikTok
For many, TikTok appears like a strange new world full of quirky videos and unexplained buffoonery, which poses the question for a business: should my brand be on there? Since it was made available for iOS and Android users outside of China in 2017, the number of active users on the platform has spiralled to
The Instagram market
Since its inception in 2012, Instagram has quickly become the ultimate platform for sharing visual content. Its incredible growth to over one billion users pays testimony to this fact. However, for businesses, it took some time to fully grasp how best to use the social media platform as a marketing tool. The network’s advertising power
The Social Sell
We are all social animals. We love to share what we’re up to with friends, family and anyone else who’ll listen. This love of sharing crosses over into our shopping habits. These days the purchase journey is as much about the sharing of the consideration process (hey, I’m thinking about buying a new tv), the