Keep up with the Tempo

Differentiate the property user journey

Statistically, a Melbourne home or apartment buyer will register their interest in up to three different projects at once. ...

How does user experience enhance customer acquisition and loyalty?

Today, with a swipe of a finger, in the blink of an eye, one of your loyal consumers can be engaging with content from one of ...

Making the most of research

Research is a fascinating thing, always informative and yet often in ways you weren’t considering. At a recent research group ...

Vertical visual

As far back as I can remember my view of the glowing box in the corner of our family room has always been horizontal. I shot ...

Brand timing

At the beginning of every new year, the opportunity arises to take stock of your clients’ needs. To look with fresh eyes at ...

Living la vida loyal

In a recent workshop, I was asked how much value should be placed on building and retaining customer loyalty. Later, I was ...

Brand roll out — connecting consumer touchpoints

If you’ve ever bought a pair of Converse from an actual Converse outlet, you’ll know most of their stores are, to be ...

The pros and cons of the rebrand

When a brand as deeply integrated into our lives as Google decides to put on a new suit, the implications go beyond picking a ...

The art of apps

The art gallery. Nexus between the technologically innovative and the timelessly traditional. Whilst even leading galleries ...

Why single sign-on is good for business

Whilst Single Sign-On (SSO) has been around for a while, it has recently started gaining widespread adoption. SSO is a ...

Why sales environments and  offline experiences matter

With so much happening online in relation to engagement and marketing, one thing that matters more than ever is the offline ...

Why good hairdressers make great marketers

Some would think the analogy that hairdressers are excellent marketers is a little out there. And while this is a market ...

Technology brand awareness

I recently saw an ad for Salesforce on the side of a bus. It started me thinking. To what extent do we want our customers to ...

The rise of ‘in-completion’

I called a friend recently and before my call had rung out, I received an sms message from him stating “Sorry, I can’t talk ...

Fit to wear — wearables and health data

Whilst an Apple Watch may very well allow you to see your messages in slightly less time than it would take you to pull your ...

How category growth can help your brand

Bake a bigger pie, get a bigger slice. That’s the intention behind a category growth strategy. Sometimes, category growth – ...

Price vs value — a conversation over dinner

At a recent dinner party I was overwhelmed by the number of conversations dominated by price. Sounds funny when I put it in ...

How one little finger helped redefine the touch-point

In a recent keynote by Apple to herald the latest iPhone sequel, the long-awaited finger print identification feature was ...

eCommerce platforms… let the jury decide

After working with Magento eCommerce for the last 4 years and attending various conferences and expos focusing on selling ...

Brands that came back from the dead.

There’s a hall of fame decked with brands that everyone thought were relegated to the waste bin of history but which, thanks ...

Comedians in cars getting branded content

In Jerry Seinfeld’s recent online series, Comedians in Cars Getting Coffee, he shows off several vintage cars and picks ...

Focusing on your sales funnel

When it comes to thinking digital you can often forget the fundamentals in sales. It’s easy to lose sight of some of the ...

I can see into the future

Not really. But as a marketer, you have to stay ahead of the curve. Or topically right on it. Or uniquely left of it. ...

Has creative lost its true meaning?

You often hear people say ‘she was born creative’. Or ‘from a young age I knew he was going to be creative’. Is it really ...