Has COVID-19 guaranteed the end of cash?
Two aspects of the pandemic have changed the way we spend – and neither of them is good news for cash. Let’s set aside an underlying fact: consumer spending was hit hard in general by the pandemic. But the spending that is still happening, is happening in a different way than it did 12 months
How to Create an Effective Multi-Channel Marketing Strategy
These days, we consume an incredible amount of content in a single day, thanks to advancements in technology and information sharing. We pass billboards on our way to work, see posters in grocery stores, read dozens of emails, scroll for hours through multiple social media platforms, watch TV, play video games on our computers and
Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits have changed too. As an agency regularly posting on social media for our clients (and for our own brand), it’s a change we’ve had to pay close attention to and alter our strategy accordingly.
SE… Ohhhh — where to begin a search engine optimisation strategy
Before we get started, let’s first answer the question: how important is search engine optimisation? Well, simply put, very! According to a study conducted by TechJury, a mammoth 93% of online experiences start with a search engine. It’s safe to say then, appearing on platforms like Google and Bing is vitally important if you want
The weird and wonderful world of TikTok
For many, TikTok appears like a strange new world full of quirky videos and unexplained buffoonery, which poses the question for a business: should my brand be on there? Since it was made available for iOS and Android users outside of China in 2017, the number of active users on the platform has spiralled to
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
The Instagram market
Since its inception in 2012, Instagram has quickly become the ultimate platform for sharing visual content. Its incredible growth to over one billion users pays testimony to this fact. However, for businesses, it took some time to fully grasp how best to use the social media platform as a marketing tool. The network’s advertising power
5 ways Coronavirus will change the way we work
As each of us adapts to life in lockdown, without particularly realising it, we’ve changed the way we work — perhaps permanently. The first few weeks of life working from home was a scramble full of awkward video conference calls, self-motivation struggles and regular trips to the kitchen. But people are adaptable, and as the
Tempo top tips for working from home
It was only in 2018 that the Australian Bureau of Statistics reported that around one-quarter of Australian workers (24 per cent) worked at least part of their time from home. Now, that number has increased astronomically due to the effects of COVID-19. More and more of the workforce now work remotely to avoid contributing to
The website switch
Just last year, according to a study by Statista, online shopping was responsible for 9 per cent of Australia’s total retail sales, while 80.8 per cent of people in Australia were shopping online. It was no secret that having an online presence for businesses was pivotal in the market. But now, due to the effects