Category Archives: Performance
Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits ...
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from ...
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to ...
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more ...
Why Content x Promotion gets results
There is a popular belief amongst marketers that good quality content is the key to successful business. And we do not ...
Getting more out of every dollar
Some of the questions we’re continually asked are, “How do we get more sales or leads for every dollar spent on performance ...
Bots selling tickets to the Australian Open
Today’s brands are well practiced in making use of social media to speak to their consumer audience and break the barrier of ...
Attribution modelling and Minestrone
When we first started out in advertising and media, we were briefed on executions for different channels based on the media ...
Understanding ‘direct traffic’ in your channel performance
When clients first come to us, we talk up the value of Google Analytics. We emphasise the importance of seeing where their ...
Brand timing
At the beginning of every new year, the opportunity arises to take stock of your clients’ needs. To look with fresh eyes at ...
Living la vida loyal
In a recent workshop, I was asked how much value should be placed on building and retaining customer loyalty. Later, I was ...
Brand roll out — connecting consumer touchpoints
If you’ve ever bought a pair of Converse from an actual Converse outlet, you’ll know most of their stores are, to be ...
