Has COVID-19 guaranteed the end of cash?
Two aspects of the pandemic have changed the way we spend – and neither of them is good news for cash. Let’s set aside an underlying fact: consumer spending was hit hard in general by the pandemic. But the spending that is still happening, is happening in a different way than it did 12 months
Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits have changed too. As an agency regularly posting on social media for our clients (and for our own brand), it’s a change we’ve had to pay close attention to and alter our strategy accordingly.
SE… Ohhhh — where to begin a search engine optimisation strategy
Before we get started, let’s first answer the question: how important is search engine optimisation? Well, simply put, very! According to a study conducted by TechJury, a mammoth 93% of online experiences start with a search engine. It’s safe to say then, appearing on platforms like Google and Bing is vitally important if you want
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
5 ways Coronavirus will change the way we work
As each of us adapts to life in lockdown, without particularly realising it, we’ve changed the way we work — perhaps permanently. The first few weeks of life working from home was a scramble full of awkward video conference calls, self-motivation struggles and regular trips to the kitchen. But people are adaptable, and as the
Tempo top tips for working from home
It was only in 2018 that the Australian Bureau of Statistics reported that around one-quarter of Australian workers (24 per cent) worked at least part of their time from home. Now, that number has increased astronomically due to the effects of COVID-19. More and more of the workforce now work remotely to avoid contributing to
The website switch
Just last year, according to a study by Statista, online shopping was responsible for 9 per cent of Australia’s total retail sales, while 80.8 per cent of people in Australia were shopping online. It was no secret that having an online presence for businesses was pivotal in the market. But now, due to the effects
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
Celebrating Metronome’s female leaders
Sunday 8th March is International Women’s Day and, at Metronome, we would like to take this opportunity to highlight the amazing women within our company and the clients we work with. On a global scale, the unfortunate fact of the matter is, despite a significant change and attitudinal shift, women are still not paid equally
