Category Archives: Strategy
Has COVID-19 guaranteed the end of cash?
Two aspects of the pandemic have changed the way we spend – and neither of them is good news for cash. Let’s set aside an ...
Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits ...
SE… Ohhhh — where to begin a search engine optimisation strategy
Before we get started, let’s first answer the question: how important is search engine optimisation? Well, simply put, ...
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from ...
5 ways Coronavirus will change the way we work
As each of us adapts to life in lockdown, without particularly realising it, we’ve changed the way we work — perhaps ...
Tempo top tips for working from home
It was only in 2018 that the Australian Bureau of Statistics reported that around one-quarter of Australian workers (24 per ...
The website switch
Just last year, according to a study by Statista, online shopping was responsible for 9 per cent of Australia’s total retail ...
Celebrating Metronome’s female leaders
Sunday 8th March is International Women’s Day and, at Metronome, we would like to take this opportunity to highlight the ...
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to ...
Why Content x Promotion gets results
There is a popular belief amongst marketers that good quality content is the key to successful business. And we do not ...
Creating a fully immersive sales experience
We speak often about the importance of creating a unique sales suite experience, particularly in a market that has been ...
The tempo of content delivery
How many content channels are you using? There are just so many of them through which to share your brand’s imagery and ...
The Social Sell
We are all social animals. We love to share what we’re up to with friends, family and anyone else who’ll listen. This love of ...
Stranger Things have happened in show merchandising before
There’s been a lot of talk this past week about the new season of the Netflix original show, Stranger Things. Interestingly, ...
The Aftershock : metronome’s pro bono client
As a key component of metronome’s ongoing goodwill initiatives, we recently partnered with a brand new registered charity ...
New website, new product architecture
Rebuilding a website for clients is not just an opportunity to refresh their visual appeal, it’s also a key opportunity to ...
The evolution of property marketing
As the number of property marketers increases and the property market flattens, selling value over volume becomes critical ...
Making the most of research
Research is a fascinating thing, always informative and yet often in ways you weren’t considering. At a recent research group ...
Brand timing
At the beginning of every new year, the opportunity arises to take stock of your clients’ needs. To look with fresh eyes at ...
Living la vida loyal
In a recent workshop, I was asked how much value should be placed on building and retaining customer loyalty. Later, I was ...
Brand roll out — connecting consumer touchpoints
If you’ve ever bought a pair of Converse from an actual Converse outlet, you’ll know most of their stores are, to be ...
The pros and cons of the rebrand
When a brand as deeply integrated into our lives as Google decides to put on a new suit, the implications go beyond picking a ...
Why sales environments and offline experiences matter
With so much happening online in relation to engagement and marketing, one thing that matters more than ever is the offline ...
Why good hairdressers make great marketers
Some would think the analogy that hairdressers are excellent marketers is a little out there. And while this is a market ...
How category growth can help your brand
Bake a bigger pie, get a bigger slice. That’s the intention behind a category growth strategy. Sometimes, category growth – ...
Brands that came back from the dead.
There’s a hall of fame decked with brands that everyone thought were relegated to the waste bin of history but which, thanks ...
