The weird and wonderful world of TikTok
For many, TikTok appears like a strange new world full of quirky videos and unexplained buffoonery, which poses the question for a business: should my brand be on there? Since it was made available for iOS and Android users outside of China in 2017, the number of active users on the platform has spiralled to
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
Celebrating Metronome’s female leaders
Sunday 8th March is International Women’s Day and, at Metronome, we would like to take this opportunity to highlight the amazing women within our company and the clients we work with. On a global scale, the unfortunate fact of the matter is, despite a significant change and attitudinal shift, women are still not paid equally
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
The tempo of content delivery
How many content channels are you using? There are just so many of them through which to share your brand’s imagery and messaging. The content strategies we develop for our clients (and for ourselves) are defined by a number of factors. Across Twitter, Instagram, Facebook, YouTube, and websites, there is a right way and a
The brevity of your brand story
Queensland Writer’s Centre and outdoor media provider goa recently launched a short story competition, #8wordstory, with a limit of, you guessed it, just 8 words. The number of submissions that came flooding in from local creatives and internationally renowned authors alike was overwhelming, and the best of the best have been showcased on goa’s billboards