Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits have changed too. As an agency regularly posting on social media for our clients (and for our own brand), it’s a change we’ve had to pay close attention to and alter our strategy accordingly.
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
The Social Sell
We are all social animals. We love to share what we’re up to with friends, family and anyone else who’ll listen. This love of sharing crosses over into our shopping habits. These days the purchase journey is as much about the sharing of the consideration process (hey, I’m thinking about buying a new tv), the