The Instagram market

Since its inception in 2012, Instagram has quickly become the ultimate platform for sharing visual content.  Its incredible growth to over one billion users pays testimony to this fact. However, for businesses, it took some time to fully grasp how best to use the social media platform as a marketing tool. The network’s advertising power

The Social Sell

We are all social animals. We love to share what we’re up to with friends, family and anyone else who’ll listen. This love of sharing crosses over into our shopping habits. These days the purchase journey is as much about the sharing of the consideration process (hey, I’m thinking about buying a new tv), the