The Instagram market
Since its inception in 2012, Instagram has quickly become the ultimate platform for sharing visual content. Its incredible growth to over one billion users pays testimony to this fact. However, for businesses, it took some time to fully grasp how best to use the social media platform as a marketing tool. The network’s advertising power
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
The tempo of content delivery
How many content channels are you using? There are just so many of them through which to share your brand’s imagery and messaging. The content strategies we develop for our clients (and for ourselves) are defined by a number of factors. Across Twitter, Instagram, Facebook, YouTube, and websites, there is a right way and a