Tempo Top Five : Nov 30
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features coffee-powered buses, a luxury magazine’s foray into the global apartment market, and the latest retail use for VR… 1. Lifestyle magazine Monocle set to launch luxury apartments Source : The Guardian After carving out a
The tempo of content delivery
How many content channels are you using? There are just so many of them through which to share your brand’s imagery and messaging. The content strategies we develop for our clients (and for ourselves) are defined by a number of factors. Across Twitter, Instagram, Facebook, YouTube, and websites, there is a right way and a
The brevity of your brand story
Queensland Writer’s Centre and outdoor media provider goa recently launched a short story competition, #8wordstory, with a limit of, you guessed it, just 8 words. The number of submissions that came flooding in from local creatives and internationally renowned authors alike was overwhelming, and the best of the best have been showcased on goa’s billboards
Tempo Top Five : Nov 14
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features an immersive brand experience in a greenhouse, a coherent way to chat with your customers, and plans for a new school from co-working pioneers WeWork… 1. Grand Central greenhouse pop-up recreates the Scottish Highlands Source :
Four festive ingredients for the perfect Christmas ad
And so this is Christmas. If you’ve been keeping up with adland lately, or you’ve turned on the tv, you will have noticed that the annual excitement around the release of all the best Christmas ads has begun. Although unwrapping presents still seems a while away, the gift of brilliant, heartfelt content that lives up
The Social Sell
We are all social animals. We love to share what we’re up to with friends, family and anyone else who’ll listen. This love of sharing crosses over into our shopping habits. These days the purchase journey is as much about the sharing of the consideration process (hey, I’m thinking about buying a new tv), the
Stranger Things have happened in show merchandising before
There’s been a lot of talk this past week about the new season of the Netflix original show, Stranger Things. Interestingly, much of the conversation has been focused not on the return of those adorable kids or the true explanation of ‘the upside down,’ but on the handful of merchandise tie-ins that Netflix has launched
A good eye for great content : interview with videographer Reuben Warren
We craft a lot of content for our clients, and one of the people we trust to do this with is good friend of metronome, videographer Reuben Warren. We took time out to chat with Reuben about his experiences, tips for creating an effective brief and the perils of sending up a drone near a