Brand timing
At the beginning of every new year, the opportunity arises to take stock of your clients’ needs. To look with fresh eyes at how you help manage, curate and grow their brand. There’s a sense that if you take your eye off the marketing wheel for more than a week you’ll swerve off the freeway
Living la vida loyal
In a recent workshop, I was asked how much value should be placed on building and retaining customer loyalty. Later, I was asked about one thing that will change commerce over the coming years. When I went back over those answers, it was clear that the two were intrinsically linked. The following 6-minute read covers
Brand roll out — connecting consumer touchpoints
If you’ve ever bought a pair of Converse from an actual Converse outlet, you’ll know most of their stores are, to be generous, low-fi. Unadorned shelving, sparse decor, pile ‘em high merch display approach. From a brand roll out perspective, this shopping experience is far from luxurious and very much ‘Street’. But if the brand
The pros and cons of the rebrand
When a brand as deeply integrated into our lives as Google decides to put on a new suit, the implications go beyond picking a different font. Google’s recent logo upgrade reflects the need for technology brands to be seen to be current. More than most categories they are a part of our everyday lives, in
The art of apps
The art gallery. Nexus between the technologically innovative and the timelessly traditional. Whilst even leading galleries still have stacks of paper maps and guides at their visitors desk, many are making the shift to digital with the creation of site-specific apps. With an eye on the added visitor value, I’d like to share a few
Why single sign-on is good for business
Whilst Single Sign-On (SSO) has been around for a while, it has recently started gaining widespread adoption. SSO is a process that allows users to access authorised services without having to login to each and every service separately. In simple terms SSO implementation omits the login step for each individual service. Many organisations configure their
Why sales environments and offline experiences matter
With so much happening online in relation to engagement and marketing, one thing that matters more than ever is the offline experience. Take property and project marketing for example. While it makes perfect sense for a sales office to showcase the development and fully immerse consumers in the architectural style, interior design and aspiration in
Why good hairdressers make great marketers
Some would think the analogy that hairdressers are excellent marketers is a little out there. And while this is a market where necessity is a major influence, it’s also a space where the price and experiences are wide and varied. Experience first is a term we hear a lot about in marketing today. It is
Technology brand awareness
I recently saw an ad for Salesforce on the side of a bus. It started me thinking. To what extent do we want our customers to be savvy about the technologies we are using to mine more data, increase revenue and build the lifetime value we’re extracting from them? Is technology brand awareness eroding the
The rise of ‘in-completion’
I called a friend recently and before my call had rung out, I received an sms message from him stating “Sorry, I can’t talk now”. What this reinforced to me was what I like to call the rise of in-completion. I am sure smart phones have enabled this pre-programmed gesture and conditioning to be more