The beauty of the immersion suite
The property market expansion in Australia has meant developers can no longer define their value through pricing alone. Instead, the customer experience has come to the fore, especially with the emergence of PropTech within the industry. At Metronome, we see the change in the times and, over the past few years, have elevated the market
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
Celebrating Metronome’s female leaders
Sunday 8th March is International Women’s Day and, at Metronome, we would like to take this opportunity to highlight the amazing women within our company and the clients we work with. On a global scale, the unfortunate fact of the matter is, despite a significant change and attitudinal shift, women are still not paid equally
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
PropTech — what is it and why is it growing?
Technology is all around us and improving all the time. So, it should come as no surprise that, over the past few years, the property industry has become more tech-focussed. Throwback to 2015, ‘PropTech’ was a relatively unknown term, especially for the country’s biggest developers. But as real estate startups began to introduce more technology
Getting more out of every dollar
Some of the questions we’re continually asked are, “How do we get more sales or leads for every dollar spent on performance marketing for our clients?” “How do we find more reach, more audience?” and “How do you find more share of voice when you’re continually running and optimising campaigns?” It’s a constant balancing act
Our approach to developing video content
The next time you are sitting on the tram or train, take a look around and count how many people are watching videos on their phones. There’ll be someone streaming Netflix, another catching up on last nights episode of the Batchelor, while others are watching their favourite Youtube channel. As makers of video content, we