Experience & Performance
Building from strength to strength
JG King Homesjgkinghomes.com.au
In the competitive landscape of home building, businesses must leverage digital strategies to stay ahead. This case study delves into the journey of JG King Homes, a leading Victorian-based home builder, as we collaborated to enhance their digital presence.
The Technical Foundation
Elevating User Experience: Our partnership initiated a transformative Experience Design project, placing the user experience at the forefront of our objectives. Clear feedback from users and staff outlined the need to revamp the website, ensuring information accessibility with minimal clicks. The main objectives were evident: reward the user’s time with richer and more interactive information, create a user experience to be proud of, reflect the true value of the brand online, and align with the best experiences in the category. Collaborating closely through our dedicated process, we delivered UX, Information Architecture, UI, and a fresh suite of interactive content and media assets.
Optimising the Source of Truth: Taking control of the website post-transformation, we migrated and optimised the infrastructure, including the Salesforce integration. It became the ultimate source of truth for product and sales data. Reliability was paramount as it streamlined internal processes, reduced service friction, and laid the foundation for all rich content featured in the user experience. This encompassed sales and marketing data related to home designs, house and land packages, and display homes being seamlessly integrated on the fly – no duplication of tasks, one source of truth. The website CMS managed blog articles and promotional pages exclusively.
Technical SEO: With an enhanced user experience and a robust technical foundation, our focus shifted to strategic SEO. Recognising JG King Homes’ diverse market presence, we aimed not only to boost search rankings but also to strategically position them in various market segments. This ensured relevant reach and a substantial share of voice in all markets where offices and displays were present.
The Strategic Outcome
Continual Improvement: Managing the website, infrastructure and stack, we collaborate closely under a managed services umbrella to continually optimise and scale the platform. All projects are evaluated for their ability to enhance engagement and provide ROI on investment. We deliver peace of mind to key stakeholders, maintaining reliability and compliance at all times. We’re also engaged to maintain the SEO performance program, continuing to scale our core strategy and content development.
The Road Ahead
Our aim is to evolve our partnership, refining strategies, staying at the forefront of technology, and supporting the ambition of stakeholders. From enhancing user experience to optimising their technology, we’ve laid the foundation to help JG King Homes go from strength to strength.