Informed to reach and acquire
We maintain a live vigil over your investment and analytics… we never set and forget a performance campaign.
Driving greater results, we align our performance strategies with all the touch points in a consumer journey. This allows us to profile and build an attribution model for the path from consideration to conversion, and beyond.
Performance is more than reach and conversion. We focus on delivering data value and insights into a client’s ecosystem. Our approach ensures we consider these factors through live integration and marketing automation to better nurture, identify and qualify leads.
Regardless of the business size or budget, we maintain a live vigil over your investment and analytics platforms. This ensures a rapid response to optimisation opportunities and greater insights and returns. We never set and forget a performance campaign.
From Paid to Organic channels, our creative and content marketing strategies are tested, tagged and measured. We are focused on customer acquisition, retention and lifetime value – generating qualified leads and sales, lower cost per lead and higher conversion rates. We believe in attribution and encouraging consumers along the path to conversion. We are proven audience builders.
Our Performance team works collaboratively with our Technology, Experience and Content Teams, so our business is holistically aligned to our client’s success.
The performance team have proven experience in the following key areas:
- Lead Generation and eCommerce
- Paid: Search Engine Marketing and Social
- Search Engine Optimisation
- EDM Content Marketing and Automation
- Digital Display and Retargeting
- Digital Marketing Platforms / Programmatic
- Integration and Data Platforms
- Audits, Insights and Optimisation