Has COVID-19 guaranteed the end of cash?
Two aspects of the pandemic have changed the way we spend – and neither of them is good news for cash. Let’s set aside an underlying fact: consumer spending was hit hard in general by the pandemic. But the spending that is still happening, is happening in a different way than it did 12 months
The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
Creating a fully immersive sales experience
We speak often about the importance of creating a unique sales suite experience, particularly in a market that has been defined by price over product quality. So when we were asked to help international developer Far East Consortium build a different kind of experience in their anticipated Melbourne CBD project West Side Place, our aim
Four festive ingredients for the perfect Christmas ad
And so this is Christmas. If you’ve been keeping up with adland lately, or you’ve turned on the tv, you will have noticed that the annual excitement around the release of all the best Christmas ads has begun. Although unwrapping presents still seems a while away, the gift of brilliant, heartfelt content that lives up
Attribution modelling and Minestrone
When we first started out in advertising and media, we were briefed on executions for different channels based on the media plan. From outdoor to radio, print to TV, all of these mediums contributed to the campaign’s goal. 20 plus years later, we hear a lot about channels and more increasingly we’re talking about attribution