metronome launches the Lifestyle Communities website

We are pleased to reveal our brand new site for the over 50’s affordable living provider, Lifestyle Communities. This was a great project to work on not only because of its creative and technical scope but also because the client is conveniently located in the same building just two floors below us. Needless to say, the ‘your meeting room or ours?’ conversation was never difficult.

We designed a fresh UI and to help maintain it, we authored a new digital style guide and created an attractive suite of reusable marketing assets. For improved functionality now and a simpler evolution of the site down the line, we migrated the back end to open-source technologies, integrating the publishing benefits of WordPress. We also integrated their property management system, Runway, which powers the on-site listings and enquiries.

The new site boasts a revised interface optimised for multiple devices, driven by collaborative UX/CE workshops and an SEO performance audit, ensuring Lifestyle Communities customers can now discover and interact with the site more easily than ever before.