Bots selling tickets to the Australian Open

Today’s brands are well practiced in making use of social media to speak to their consumer audience and break the barrier of communication that presents itself in other advertising channels. But, of course, as with all things digital, social is always evolving. The latest game-changer rewriting digital marketer’s plans across the globe is Facebook’s AI

Attribution modelling and Minestrone

When we first started out in advertising and media, we were briefed on executions for different channels based on the media plan. From outdoor to radio, print to TV, all of these mediums contributed to the campaign’s goal. 20 plus years later, we hear a lot about channels and more increasingly we’re talking about attribution

The Aftershock : metronome’s pro bono client

As a key component of metronome’s ongoing goodwill initiatives, we recently partnered with a brand new registered charity called The Aftershock. The Aftershock is a not-for-profit organisation raising funds and awareness for High Mortality Rate Cancers. These are the cancers that have the lowest 5-year survival rates and yet receive the least amount of funding.

New website, new product architecture

Rebuilding a website for clients is not just an opportunity to refresh their visual appeal, it’s also a key opportunity to overhaul the customer journey. Occasionally, it can be a chance to make even bigger changes to the product architecture and product configuration. Our recent website upgrade for Wilson Storage is a great example. It