Bots selling tickets to the Australian Open
Today’s brands are well practiced in making use of social media to speak to their consumer audience and break the barrier of communication that presents itself in other advertising channels. But, of course, as with all things digital, social is always evolving. The latest game-changer rewriting digital marketer’s plans across the globe is Facebook’s AI
Attribution modelling and Minestrone
When we first started out in advertising and media, we were briefed on executions for different channels based on the media plan. From outdoor to radio, print to TV, all of these mediums contributed to the campaign’s goal. 20 plus years later, we hear a lot about channels and more increasingly we’re talking about attribution
The Aftershock : metronome’s pro bono client
As a key component of metronome’s ongoing goodwill initiatives, we recently partnered with a brand new registered charity called The Aftershock. The Aftershock is a not-for-profit organisation raising funds and awareness for High Mortality Rate Cancers. These are the cancers that have the lowest 5-year survival rates and yet receive the least amount of funding.
New website, new product architecture
Rebuilding a website for clients is not just an opportunity to refresh their visual appeal, it’s also a key opportunity to overhaul the customer journey. Occasionally, it can be a chance to make even bigger changes to the product architecture and product configuration. Our recent website upgrade for Wilson Storage is a great example. It
The evolution of property marketing
As the number of property marketers increases and the property market flattens, selling value over volume becomes critical for businesses in the industry to remain competitive. The challenge lies in standing out in a saturated digital and offline space and impressing prospective home buyers – buyers who now have a world of alternatives at their fingertips
Differentiate the property user journey
Statistically, a Melbourne home or apartment buyer will register their interest in up to three different projects at once. This is why your Display Suite experience matters. There’s potential for your buyers, at a pivotal point in their consideration process, to engage with three display suites and sales agents. With effective price parity across the
How does user experience enhance customer acquisition and loyalty?
Today, with a swipe of a finger, in the blink of an eye, one of your loyal consumers can be engaging with content from one of your competitors. And your current consumer, none the wiser, will be led, informed and all too soon considering their products ahead of yours. This scenario is commonplace in the
Understanding ‘direct traffic’ in your channel performance
When clients first come to us, we talk up the value of Google Analytics. We emphasise the importance of seeing where their traffic is coming from. We go to great length to explain how it’s critical to understand and pinpoint whether users came organically, from paid ads, social media or referral sites. So, after building
Making the most of research
Research is a fascinating thing, always informative and yet often in ways you weren’t considering. At a recent research group session, the quirks of the process were evident yet again. We presented a range of creative pieces as design stimulus – brochure design options, banner ads, etc, featuring indicative imagery of housing products similar to
Vertical visual
As far back as I can remember my view of the glowing box in the corner of our family room has always been horizontal. I shot my first moving footage on a borrowed 8mm camera when I put my eye to the little, distorted viewfinder the scene was horizontal, the Cinemascope movies I watched chewing countless