Four ways in which Coronavirus has changed social strategies
Coronavirus has changed so much of our everyday lives, so it’s no surprise to find out that society’s social media habits have changed too. As an agency regularly posting on social media for our clients (and for our own brand), it’s a change we’ve had to pay close attention to and alter our strategy accordingly.
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
Tempo Top Five : Jan 30
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features cashier-less shopping, self-parking slippers and a lesson in net neutrality… 1. Amazon opens cashier-less store in Seattle Source : technologyreview.com Sure, you feel pretty clever waving your PayPass-enabled smartwatch or phone across the counter instead
Tempo Top Five : Jan 16
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features the latest consumer tech from CES 2018, a startup using Airbnb to power first home buyer mortgages, plus an ad from IKEA that requires bodily fluids to activate… 1. Startup helps you buy a house in return
Four festive ingredients for the perfect Christmas ad
And so this is Christmas. If you’ve been keeping up with adland lately, or you’ve turned on the tv, you will have noticed that the annual excitement around the release of all the best Christmas ads has begun. Although unwrapping presents still seems a while away, the gift of brilliant, heartfelt content that lives up
Attribution modelling and Minestrone
When we first started out in advertising and media, we were briefed on executions for different channels based on the media plan. From outdoor to radio, print to TV, all of these mediums contributed to the campaign’s goal. 20 plus years later, we hear a lot about channels and more increasingly we’re talking about attribution
The evolution of property marketing
As the number of property marketers increases and the property market flattens, selling value over volume becomes critical for businesses in the industry to remain competitive. The challenge lies in standing out in a saturated digital and offline space and impressing prospective home buyers – buyers who now have a world of alternatives at their fingertips