Has COVID-19 guaranteed the end of cash?
Two aspects of the pandemic have changed the way we spend – and neither of them is good news for cash. Let’s set aside an underlying fact: consumer spending was hit hard in general by the pandemic. But the spending that is still happening, is happening in a different way than it did 12 months
SE… Ohhhh — where to begin a search engine optimisation strategy
Before we get started, let’s first answer the question: how important is search engine optimisation? Well, simply put, very! According to a study conducted by TechJury, a mammoth 93% of online experiences start with a search engine. It’s safe to say then, appearing on platforms like Google and Bing is vitally important if you want
5 ways Coronavirus will change the way we work
As each of us adapts to life in lockdown, without particularly realising it, we’ve changed the way we work — perhaps permanently. The first few weeks of life working from home was a scramble full of awkward video conference calls, self-motivation struggles and regular trips to the kitchen. But people are adaptable, and as the
Celebrating Metronome’s female leaders
Sunday 8th March is International Women’s Day and, at Metronome, we would like to take this opportunity to highlight the amazing women within our company and the clients we work with. On a global scale, the unfortunate fact of the matter is, despite a significant change and attitudinal shift, women are still not paid equally
How to write an online article
The ever-growing prevalence of smartphones and tablets means we’re reading content from a screen more than ever before as we continue to travel head-first into this digital age. This means, as creative agencies, we have to alter our writing style to adapt to the growing needs of today’s engagers. It’s a change not exactly to
Content is still king, but it’s evolving.
We’ve all heard the term ‘content is king’ before, and as we begin a new decade, the phrase is only going to become more prominent for businesses trying to grow their brand. Content has always been an important arm in any marketing campaign, because it helps a specific brand grow without deviating from the company’s
PropTech — what is it and why is it growing?
Technology is all around us and improving all the time. So, it should come as no surprise that, over the past few years, the property industry has become more tech-focussed. Throwback to 2015, ‘PropTech’ was a relatively unknown term, especially for the country’s biggest developers. But as real estate startups began to introduce more technology
Tempo Top Five : Jan 16
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features the latest consumer tech from CES 2018, a startup using Airbnb to power first home buyer mortgages, plus an ad from IKEA that requires bodily fluids to activate… 1. Startup helps you buy a house in return
Tempo Top Five : Nov 30
We find, we think, we share : links that caught our eye. This week’s Tempo Top Five features coffee-powered buses, a luxury magazine’s foray into the global apartment market, and the latest retail use for VR… 1. Lifestyle magazine Monocle set to launch luxury apartments Source : The Guardian After carving out a